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Unveiling the Hidden Side of the Tech Giant Asus
When it comes to technology giants, Asus is a name that frequently pops up in conversations. Known for its innovative products, the Taiwanese multinational company has made its mark in the world of computing and consumer electronics. While many people are familiar with the brand, there are numerous fascinating facts about Asus that often go unnoticed. From humble beginnings to groundbreaking philosophies, let's explore 10 things you may not know about Asus.
1. Birth in a Coffee Shop
In 1989, a historic moment unfolded in a quaint coffee shop nestled in the vibrant city of Taipei, Taiwan. Four brilliant minds, former employees of Acer, gathered at the now-legendary coffee shop to embark on an audacious venture that would reshape the world of technology. The minds behind this remarkable endeavor were T.H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao. Fuelled by their shared passion for computers and their unyielding desire to bring something extraordinary to the market, these visionaries laid the foundation of a company that would leave an indelible mark on the industry. Innovations of Asus have truly shaped the world of tech, notably the Asus Eee PC, launched in 2007. It was a groundbreaking product that popularized the concept of netbooks. These compact and affordable laptops revolutionized the market, providing lightweight, portable computing solutions to a wide range of users. If you today own a legendary Eee PC, we are proud to let you know we offer a huge range of Eee PC parts on our site to repair or upgrade your device. As for the beginnings of Asus; their vision was clear: to craft computer hardware that would not only meet the highest standards of performance and reliability but would also be accessible to the masses. They aimed to shatter the notion that cutting-edge technology had to come with an exorbitant price tag. Their mission was to empower individuals with powerful computing tools that could unlock their potential and transform their lives. Additionally, Asus is unique in that they strive to make all their devices repairable and upgradable. On our site, you can find new, original parts for all Asus devices such as laptop keyboards or tower PSUs, and tutorials for how to repair them yourself!
2. The Pioneering Leap into Lean Thinking
Asus embraced the concept of lean thinking long before it became a widely recognized philosophy. In the early 2000s, the company implemented a revolutionary approach called "Lean Production," focusing on eliminating waste and streamlining processes. This motion encouraged employees to reach their full potential and empowered them to contribute to the company's success. One way Asus implemented Lean thinking was through the adoption of Just-in-Time (JIT) production. By producing goods only as they were needed, Asus minimized inventory costs and increased overall efficiency. Furthermore, Asus fostered a culture of continuous improvement by encouraging employees at all levels to identify opportunities for enhancement. This approach empowered employees to participate in initiatives like Kaizen, making incremental improvements to workflows, equipment, and systems. The company also utilized value stream mapping techniques to analyze and streamline the flow of materials, information, and processes. To minimize errors and defects, Asus incorporated error-proofing techniques, known as Poka-Yoke, throughout its production processes. These techniques included visual cues, sensors, and automated quality control processes to prevent errors and improve product quality. Additionally, Asus embraced cross-functional teamwork, encouraging collaboration and communication between different departments and functions. Asus's early adoption of Lean Thinking set a new standard in the industry, encouraging other companies to follow suit. The implementation of Lean principles played a crucial role in establishing Asus as a leader in the technology sector, enhancing its competitiveness, and driving a culture of continuous improvement throughout the organization.
3. Innovation and Patents of Asus
Asus has been a frontrunner in terms of innovation, holding a staggering number of patents. In recent years, the company has been among the top patent holders globally, continuously pushing the boundaries of technology and intellectual property. One notable example of a patent held by Asus is the "Mobile Computing Device with Slide-Out Input Device" (US Patent US20130315373A1). This patent covers the design and functionality of a mobile computing device with a slide-out keyboard. This innovative design allows users to have a compact and sleek device while still providing the convenience of a physical keyboard when needed. An example of a device that falls under this patent is the Asus ZenBook Pro Duo. The ZenBook Pro Duo is a high-performance laptop designed for creative professionals and power users. It features a unique design with a secondary touchscreen display that slides out from beneath the main display.
Another example is the patent for the "Cooling System and Method for a Portable Electronic Device" (US Patent US20170312246A1). This patent showcases Asus's commitment to developing efficient cooling solutions for portable electronic devices. The patent describes a cooling system that optimizes airflow and heat dissipation to prevent overheating, enabling improved performance and reliability of the device. An example of a device that incorporates this patent is the Asus ROG Zephyrus gaming laptop series. The ROG Zephyrus laptops are renowned for their high-performance capabilities and innovative cooling solutions.
4. Extensive Product Lineup
Beyond laptops and desktop computers, Asus boasts an extensive range of products. Many people do not know they manufacture everything from smartphones like the Asus ZenFone, tablets, and gaming consoles to motherboards, graphics cards, monitors, and even networking equipment. This diverse product lineup highlights the brand's versatility and commitment to meeting various consumer needs. We are proud to offer all of these Asus parts and accessories on our site.
5. ROG Gaming Dominance
Asus is a dominant force in the gaming industry, thanks to its Republic of Gamers (ROG) brand. ROG has gained a dedicated following for its high-performance gaming laptops, desktops, components, and peripherals. The brand is synonymous with quality, precision, and pushing the limits of gaming technology. We invite you to take a look at the selection of ROG products we offer on our site, including specialized gaming backpacks such as the ROG BP2500. To give an example of specific ways that Asus has challenged the limits of modern gaming, take a look at their gaming monitors. They have introduced high-refresh-rate monitors with features like Adaptive Sync (G-Sync and FreeSync) for smooth and tear-free gaming, as well as high-resolution displays, HDR (High Dynamic Range) support, and ultra-wide aspect ratios for a more immersive gaming experience. Asus has also developed software solutions tailored for gaming, such as the ROG Armoury Crate. This software provides centralized control over system settings, lighting effects, performance optimization, and game-specific features, enhancing the overall gaming experience.
6. ASUS Transformer: Reinventing the Tablet
Long before the emergence of 2-in-1 devices, Asus introduced the world to the ASUS Transformer. This innovative tablet featured a detachable keyboard dock, enabling users to switch seamlessly between tablet and laptop modes. The ASUS Transformer revolutionized the market and paved the way for the hybrid devices we see today.
7. Green Initiatives
Asus is committed to environmental sustainability and has implemented numerous eco-friendly initiatives. The company actively reduces carbon emissions, uses renewable energy sources, and promotes recycling programs. Additionally, Asus strives to manufacture products with minimal environmental impact, earning recognition for its green practices. To learn more about how Asus stays at the cutting edge of sustainability, take a look at our in depth article.
8. Asus Gives Back
Beyond its technological achievements, Asus is deeply involved in philanthropic endeavors. The company established the "Asus Foundation" to support education, healthcare, and environmental conservation. Through various programs, Asus has contributed to building schools, supporting disaster relief efforts, and empowering communities worldwide.
9. Recognitions and Awards
Asus's commitment to excellence has not gone unnoticed. The company has garnered a multitude of accolades, including prestigious awards for design, innovation, and product quality. For example, Asus has been consistently recognized with Red Dot Design Awards, which celebrate exceptional product design. Asus has also been a recipient of multiple iF Design Awards, CES Innovation Awards, Good Design Awards and many many more. These accolades highlight the company's commitment to excellence, innovation, and delivering exceptional products that meet the needs of consumers across different segments of the technology market.
10. Global Presence
Finally, did you know how international Asus is? With a strong global presence, Asus has established a vast network of subsidiaries, offices, and manufacturing facilities worldwide. This is why we ship to over 100 countries! The company's commitment to localization allows it to cater to diverse markets and understand the unique needs of customers in different regions. In the U.S., Asus maintains a large customer base with a strong demand for its laptops, gaming devices, and other consumer electronics. Similarly, China represents a substantial market for Asus, given its size and growing consumer base. Europe, Southeast Asia and India are all also notable consumers of Asus products.
Conclusion
Asus's journey from a coffee shop startup to a global technology powerhouse is filled with remarkable achievements and groundbreaking philosophies. From lean thinking and innovation to environmental responsibility and philanthropy, Asus continues to push the boundaries of what's possible in the tech industry. The next time you encounter an Asus product, remember these 10 fascinating facts that showcase the hidden side of this extraordinary company. If you have any questions feel free to send us an email on our contact page, and give us a follow on social media: @asusaccessories !
