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ASUS teams up with eNASCAR
For the second year in a row, ASUS is the “Official PC and Monitor of the eNASCAR Coca-Cola iRacing Series”. With its start in 2010, and officially authorized by NASCAR, the eNASCAR Coca-Cola iRacing Series is the longest running esports racing series in history. Although this racing may be virtual, the prize is very real; when Coca-Cola took over sponsorship in 2020, the award was increased to more than $330,000! This series will kick off June 22 at the virtual Pocono Raceway on enascar.com.
ASUS is consistently at the forefront of all things tech, always supporting the latest advancements in gaming with Republic of Gamers (ROG). In this partnership with NASCAR, the race cars will be fitted with ROG themed paint schemes and ROG products will be marketed throughout the broadcasts, seen by thousands of viewers. ASUS is the obvious choice for an e-racing partnership due to their long history of gaming tech advancements and dedication to the esports community, not to mention the huge success of last year’s competition.
Fans of the brand have seen in their products that each year, ASUS continues to outdo themselves, so everyone is naturally very excited to see what advancements ROG will bring to the table this season. By participating in these sorts of partnerships, ASUS not only remains heavily involved in the community, but it also gives them a chance to test out and improve new features and receive feedback. By using ASUS equipment, the world’s top e-racers will have the equipment they need to race at the most advanced level.
For the race, ASUS has engineered unique racing simulators specifically designed for this high tech environment. After the festivities and competitions, the simulators will then be donated to the USO (United Service Organization), who will allow military personnel and their families to take part in the excitement of iRacing first hand, which would otherwise be very costly. It is clear that ASUS not only cares about the tech and the sport, but also about this country and its people.
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